Let’s find out how this works from its creator,
Steve Ira Present, MS (masters degree clinical psychology):

Steve Ira Present, M.S., Masters Degree In Clinical Psychology, over ¼ million clients, 21 + years of experience.

    “I created these instant results methods based on my 21+ years of experience with over 251, 741 people – that’s over 1/4 million people who have used my methods.

    My weight loss made easy system works by changing your gut feelings about fattening food -- and portions sizes. As you know,  

It’s your feelings, cravings and
desires that control you. 
Not your thoughts!  Trying to…

    Fight powerful cravings with weak willpower (willpower relies on thoughts) is a recipe for failure and frustration.  And relying on willpower and thinking is the reason so many weight loss efforts fail.

    My method uses the principles first discovered by Russian scientist Ivan Pavlov in 1927.  It’s based on neural connections and classical conditioning.

    My first few attempts to modify Pavlov’s methods (his methods were NOT intended for this purpose) worked well for a few people, but… it took many, many repetitions. Most people simply wouldn’t put the time in and the “homework”.

    So I kept searching.  Tweaking. Testing. I knew the theory worked – but how could I make it so easy and so fast that people actually used it?

    One day, I decided to combine the old school method with something that was state of the art.

     I tested it with a client that same afternoon:

    After just one ten minute session,
here's what happened:

    her cravings for the fattening food that made her weak in the knees completely disappeared! 

    Over the next weeks and months, I checked up with her and other clients. Here’s what I found...

The new method not only got rid of cravings on the spot…
it automatically prevented new cravings --
before they started.

    This was great… beyond my wildest hopes.

    Recently, I discovered new tweaks. Tweaks that are so powerful they dramatically increase food satisfaction -- and reduce portion size.

    And this eat less and feel full method delivers instant results from the first use, just like the craving crusher method does.

     All it takes is…

• 10 minutes for the craving crusher for each food you want to “forget”,

• And 25 minutes for the portion “keep me full” method. (Btw: clients tell me they love listening to the audios… it’s actually fun and very fast moving.)  You listen 2 days in a row… and then, you listen only once a week to once a month to the short 12 minute version, depending on you.